Subjective Knowledge, Search Locations, and Consumer Choice
نویسندگان
چکیده
منابع مشابه
Subjective Knowledge in Consumer Financial Decisions
Vol. L (June 2013), 303–316 *Liat Hadar is Assistant Professor of Marketing, Arison School of Business, Interdisciplinary Center Herzliya (e-mail: [email protected]). Sanjay Sood is Associate Professor of Marketing, Anderson School of Management (e-mail: [email protected]), and Craig R. Fox is Professor of Strategy, Anderson School of Management, and Professor of Psychology, Departme...
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An agenda (either Implicit or imposed) is a set of constraints on the order of selecting or eliminoting choice alternatives. It can be "top down," "bottom up" (as a tournament), or more general. The author's anolytic results identify which probobilistic choice rules are affected by agendas and when they are affected. The results also illustrate how agendas might be used to enhance target produc...
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ژورنال
عنوان ژورنال: SSRN Electronic Journal
سال: 2003
ISSN: 1556-5068
DOI: 10.2139/ssrn.478022